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Designs that are able to lead the viewer’s eye through their composition are all examples of the use of visual hierarchy in graphic design. Hierarchy is a design principle that establishes which elements in a composition will be seen first,…

Color in Design Color is one of the first things noticed in a composition, before forms, images, or even words. It sets a tone and demands attention. It also affects the way a message is perceived. Though most people believe…

Typography is the backbone of graphic design. It is the unsung hero of visual communication. Before a viewer even reads the first word, the typography has already spoken. It has already conveyed a sense of emotion, style, and function. The…

A blank canvas. A blank canvas is where every graphic designer starts when tasked with creating something new. It can seem as though designers have an instant idea for a beautiful design, but the truth is there is so much…